Why do agencies cringe and marketers laugh when they are confronted with...
One of the best films made on advertising is “Truth in Advertising” and available on DVD from Amazon. In this satirical take on the advertising process, the agency and client personnel say what they...
View ArticleMicrosoft has an interesting view on marketers and advertisers
I know this video has been around on the internet for a while, but I am always amazed that it was created by Microsoft. I have never really thought of Microsoft as a customer centric organisation...
View ArticleMarketers managing agency remuneration in a recession
I know everyone is under pressure, but clearly this is having a real impact on marketers around the world, with many facing budget reductions and yet desparately trying to maintain their marketing...
View ArticleThe ANA Marketers’ Constitution
In the US, Marketing Expenditure accounts for $USD5 trillion or 20% of total economic activity per annum. With this in mind, and on the occasion of the ANA’s 100th Anniversary, the ANA is encouraging...
View ArticleWhat TrinityP3 is known for and what we do
On the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative...
View ArticleWin International Awards – Lose the business: It happens a lot
How often does this happen? Just read in AdNews that Orcon, NZ internet service provider, has awarded their advertising account to DraftFCB after a pitch. This is following the highly awarded “Iggy...
View ArticleWhat is the benefit of Evalu8ing in managing relationships between agencies...
Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do...
View ArticleIs creativity really valued in marketing & advertising?
At the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually...
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